Consumers continue to increase soendins on store-brand seafood

摘要

In the battle between store brands and name brands, the Great Recession boosted the former - but Nielsen Company Vice President of Consumer and Shopper Insights Todd Hale isn't positive this trend will last. Private, or store, brands, available in supermarkets such as Kroger, Safeway and Costco, raked in $93 billion (EUR 70 billion) in the US sales last year, up 24 percent since 2007. Hale said the most successful of those brands, Trader Joe's parent company Aldi and Weg-mans among them, "demonstrate deep understanding of shopper demand."