Sushi sales heading nowhere but up: Demand for sushi expands with consumers' need for convenient, healthful meals on the run

摘要

Sushi has proven it is no passing fad among U.S. consumers. The Japanese specialty started with a tentative entrance on the continent a decade or so ago and quickly became mainstream. Sushi is a regular household word; consumers are buying it for lunch, learning how to make it at home and arriving in hordes for the cheap, late-night, all-you-can-eat sushi dinners offered at many restaurants. Technomic, a food industry research and consulting firm, expects the growth of sushi bars and restaurants to continue at 10 to 20 percent annually for the next five years, compared to 5 percent growth projected for the overall foodservice industry.