Mix-and-match menuing works for Raving Brands: Expanding national franchise leverages its buying power for multiple concepts

摘要

Raving Brands has good reason to pay attention to seafood. The Atlanta-based company has nine different fast-casual concepts in its portfolio, including Moe's Southwest Grill, Mama Fu's Asian House and Boneheads Grilled Fish and Piri Piri Chicken, where about 65 percent of total sales are seafood. Raving Brands is also one of the fastest-growing franchise companies in the country, with plans in place for an aggressive quadrupling to more than 2,000 units across the country by the end of this decade.With all but a few of each concept in the hands of franchisees, the company must keep its systems buttoned up tight.