Expand Your Audience: 4 ways to connect with new homeowners

摘要

Data shows new homeowners can spend nearly $2,400 on yard care essentials as they settle into their homes, and much of their equipment will need regular service to continue running well. Millennials - the generation born between 1982 and 2004 - make up a growing percentage of these new homeowners and will continue to make up a larger and larger share of your potential customer base. This tech-savvy generation is known for seeking instant gratification and the approval of their peers. The best ways to market to them look a little different than the methods that you might have used to reach baby boomers and even their Generation X counterparts.