THE PRACTICE MANAGEMENT CONSULTANT: Creating an image begins with treating patients right

摘要

Any business, big or small, is an extension of the people who work there and run it. While, as consumers, we tend to think of corporate image when discussing major institutions such as Disney, Neiman Marcus, or Apple, it counts every bit as much for an optometry practice. Think of the difference between how patients perceive a practice that has bright and inviting reception and waiting areas, an efficient staff that greets them enthusiastically when they enter, and follows up after a procedure or treatment compared with a practice that has paneling falling off the walls, employees that treat patients like the enemy, and, in general, carry an attitude that all but cries out, "we don't care."