Leveraging consumer psychology to make it easier to eat less

摘要

Recent polls by Pew and Gallup suggest that Americanconsumers know that they need to lose weightand they know that to succeed at doing so, they needto eat less. So there is much agreement among experts andconsumers on both the problem of obesity, and its ultimatesolution. The solution, however, is not easy to execute—eatingless is hard to do. Fortunately, decades of research onhuman psychology are now being invoked to make it easierto eat less. More should be done to place the clinician’s andpatient’s focus on this narrow task: make it easier to eat less.