Communications can help co-ops shine: Top CEO communicator Bob Ray shares insight

摘要

Can a co-op communications program ever do too much communicating? And do old-fashioned communications channels still often work better than new-fangled communications technologies? The answer to both questions is "yes," according to Bob Ray, CEO of Flint Energies, a 64,000-member electric co-op based in Reynolds, Ga. Ray, selected as the 2009 CEO Co-op Communicator of the Year by the Cooperative Communicators Association, shared some of his communications philosophy at CCAls annual institute in Kansas City, Mo., in June.