Lewis recalls Pirelli ad fondly

摘要

Carl Lewis obviously is best known as an Olympic champion, amassing nine gold medals and one silver over the course of four Olympics. But Lewis, now 52, also was involved in one of the most memorable tire ad campaigns ever for Pirelli. It started with a 1994 ad that featured a photo of Lewis taken by Annie Leibovitz in a runner's starting stance, sporting a pair of bright red, high-heel pumps. That was followed by a worldwide advertising campaign that included a commercial with Lewis—complete with Pirelli treads on his feet—running on water and scaling the Statue of Liberty.