USA Rice supports new U.S. rice variety in Ghana

摘要

As the fourth-largest exporter of rice, the United States faces stiff competition from the world's leading rice exporters - Thailand and Vietnam. But as any good marketer will tell you, customers will flock to products that offer exceptional quality,and U.S. rice is in this category in the Ghanaian market. Ghana is the most important commercial market for U.S. rice sales on the African continent. It is a milled, long-grain rice market and one of the few countries in Africa with no rice import limitations. U.S. rice has a strong reputation in Ghana for its high quality and is preferred by consumers over Thai rice due to its cleanliness, taste, aroma and good swelling characteristics. However, in the past few years, fragrant rice varieties have increasingly gained market share and have been favored by consumers, reducing sales of traditional milled rice.