Designer Treads - The new Pirelli P Zero and Yokohama S.drive

摘要

PIRELLI HAS ALWAYS HAD A REPUTATION for glitz and glamour - as illustrated by the company's popular calendar as well as its curvaceous models at various race venues - but it has gone completely Hollywood this time with the release of its Internet film Mission Zero, starring Uma Thurman. This short film at www.pirellifilm.com is about as tacky as a plaid tuxedo, with a plot that's corny but somewhat entertaining (Pirelli's first short film, The Call, was much better). It's the company's gimmick to market its top-of-the-line tire, the P Zero But if you ask us, the performance of the tire itself speaks louder than any short film.