Southwest Landscape Management was getting at more than a fashion statement when its employees donned pink tees last October—T-shirts that were, in fact, Occupational Safety & Health Administration-approved.The landscape maintenance company, located in Columbia Station, Ohio, was giving a nod toward Breast Cancer Awareness Month, spreading the word about the disease all the while fundraising for research via a social media campaign.It encouraged passersby to post photos of the crews wearing pink onto the company Facebook page. For every photo posted, Southwest Landscape Management vowed to donate $5 to the American Cancer Society, requesting it go toward breast cancer research. Thefirmended up donating $30-$40, in addition to shelling out around $450 for the apparel itself, printing two shirts per field employee and providing polo shirts to its office staff.
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