A year ago, every warning light was flashing red for weight management giant Weight Watchers, whose sales fell by 6.3% in 2013. In response, the company's CEO announced that "we are confident that we are on the right track to execute a successful transformation".But one year later, Weight Watchers' decline is accelerating and the signs are that thanks to a massive shift in consumer behaviour, things can only get worse.Born in 1964, Weight Watchers meetings and motivational groups were the first of their kind. Its weight management programme is clinically proven - and actually recommended by health authorities in the US, UK and elsewhere. But what Weight Watchers has to offer is losing consumer relevance.
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