Taste, refreshment, heart health lift sales of UK pomegranate brand

摘要

It was new, unfamiliar; and had barely any marketing budget - but the UK public has embraced Pomegreat juice to create a heart-health success story. From start-up to more than 1.5 million pound (2.8 million dollar/2.2 million EUR) in sales -- 2.5 million pound when measured at the retail level - within just two years is an impressive achievement for any small company. It's even more impressive when you consider that although the company is marketing the natural benefits of a fruit that has a high level of antioxidants, it has introduced a completely new and unfamiliar product, under an unfamiliar brand, at a premium price - and has managed to take its product to market with almost no marketing budget.