Products from newly launched brand Swiss Bakery could hit the shelves before the summer is out, following presentations and a successful stand at Caffe Culture, said marketing and sales director Gerry O'Reilly.rnParent company Private & Brand, based in Belfast, supplies retail and foodservice markets in the UK and Ireland. Realising there was an opportunity to supply authentic Swiss products, it decided to create its own brand, rather than relying on private-label work, said O'Reilly. The products are made in Switzerland by Swiss Bakery's manufacturing partner Jowa AG.
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