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Coconut gets competitive in embryonic dairy free 'dairy' category

机译:椰子在无胚乳制品的“乳制品”类别中获得竞争优势

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摘要

The buzz around coconut is not stopping at coconut water A positive message about its free-from profile and sustainability is opening doors for a UK start-up specialising (so far) in coconut-milk'ice cream' and yoghurt.A chance for consumers to own their own coconut palm, complete with GPS coordinates, is just the latest marketing ploy from the Coconut Collaborative'. Beginning life as Bessant & Drury with a range of coconut-milk 'ice creams' in 2011, the brand took on its new identity a year-and-a-half ago, thanks to investment and a controlling stake for Gii founder James Averdieck.
机译:围绕椰子的嗡嗡声并没有止于椰子水。关于其无与伦比的外观和可持续性的积极信息正在为一家英国初创公司(迄今为止)专门从事椰奶``冰淇淋''和酸奶的生产打开大门。拥有自己的椰子棕榈(带有GPS坐标),只是椰子协作组织的最新营销策略。该品牌于2011年以Bessant&Drury的品牌名称投放市场,并推出了一系列椰子牛奶“冰淇淋”,​​一年半前,由于Gii创始人James Averdieck的投资和控股权,该品牌开始了新的标识。

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