The competitive landscape of the contract outsourcing market continues to become more aggressive. As the largest CMOs continue a practice of growth through acquisitions, smaller players are concerned about being completely squeezed out of the marketplace if they are unable to differentiate their company offering in a manner that attracts a healthy pipeline of business. The primary way to generate awareness of the business and its offering is through the company's marketing materials. For contract manufacturers to get the highest return on investment of marketing dollars, it is imperative to develop targeted marketing strategies that speak directly to the buying audience.
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