USING ANONYMOUS CUSTOMER AND KNOWN CUSTOMER PURCHASING BEHAVIOR TO DEVELOP A MARKETING STRATEGY

摘要

Methods and systems for enhancing customer purchasing behavior are disclosed. A transactional data evaluator receives a first set of aggregated customer transaction data, having no PII and a second set of aggregated customer transaction data, having PII. The transactional data evaluator uses the first set of aggregated customer transaction data to develop a plurality of customer profiles, compares the second set of aggregated customer transaction data with the plurality of customer profiles, and assigns each customer associated with the second set of aggregated customer transaction data to at least one of the plurality of customer profiles. A customer profile specific marketing strategy is then generated based on an evaluation of each customer associated with the second set of aggregated customer transaction data with respect to the assigned at least one of the plurality of customer profiles.