METHOD OF DEVELOPING A PRODUCT MARKETING STRATEGY

摘要

A method of developing a marketing strategyfor a product includes the steps of developing aprogram cycle plan and conducting market research.Product level targets including drafting a marketstrategy document based upon the marketing research.Further market research is conducted. System leveltargets are developed. The marketing strategy documentis updated with the further market research. Packageand hardpoints are developed. A third marketingresearch is conducted. The product is then evaluatedand the product is priced for the market.