LoyaltyOne: 74 percent of U.S. and Canadian consumers don't see benefit of Exchanging Personal Information, LoyaltyOne Research Shows

摘要

Seventy-four percent of American and Canadian consumers said they don't feel they're receiving a benefit from sharing personal information with marketers, according to the latest survey research from LoyaltyOne (Toronto). Just 52 percent said they somewhat or strongly agree with the statement that companies use their personal data "so they can better serve me." Breaking down the somewhat and strongly agree responders, only 9 percent said they strongly agree that companies use their information to serve them better. Hardly more encouraging, 54 percent said they expect improved customer service in exchange for their data, and 55 percent said they expect access to exclusive events or offers.