Geofencing system for obtaining personal location and preference data and automatic distribution of consumer specific data, benefits and incentives based on variable factor matrix determinations

摘要

A geo-fencing marketing system and method for the acquisition of personal data via location specific data entry and associated non-transitory computer-readable storage media having computer-executable instructions embodied thereon situated within a business environment to secure customer data for use in SMS/text location specific marketing campaigns and to permit automation of personalized marketing, benefits and incentives to customers as a function of specific customer preference data, historical activities and variable factor matrix determinations. The system and method further provide auto-feedback updating to modify the variable factor matrix.