If you have noticed a change in the way your customers are responding to your marketing message, pick up Biyan and Jeffrey Eisenberg's bestselling Waiting for Your Cat to Bark. The book is an intricate examination of marketing in the changing online universe, but it's presented in terms that have been around since barter began. It's the type of book that walks the line between simplicity and over-complexity, a book that often makes you say, "huh, interesting point," rather than just "huh?" If there's any doubt in your mind that science backs all those claims your marketing and sales people make, the Eisenberg brothers will change your thinking. In more ways than one, the authors will show you just how marketing messages operate.
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机译：如果您发现客户对营销信息的响应方式有所变化，请选择Biyan和Jeffrey Eisenberg的畅销书《 Wating Your Cat》。这本书是在不断变化的在线世界中对营销进行的复杂检查，但以自易货贸易以来一直存在的术语呈现。这种类型的书在简单性和过度复杂性之间徘徊，这本书常常使您说“嗯，有趣的地方”，而不仅仅是“嗯？”。如果您心中怀疑科学支持您的营销人员和销售人员提出的所有主张，那么艾森伯格兄弟将改变您的想法。作者将通过多种方式向您展示营销信息的运作方式。
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