Gimmicks Aside, Waiting for Your Cat Delivers

摘要

If there's any doubt in your mind that science backs all those claims your marketing and sales people make, the [Jeffrey Eisenberg] brothers will change your thinking. In more ways than one, the authors will show you just how marketing messages operate. The authors first demonstrate how the behavioral model of psychology (Pavlov, his dog, Watson. Skinner, etc.) explains the central premise behind marketing - when a customer thinks about your business, you want him or her to think positively.