Harrods' window of opportunity for Lexus

摘要

Though Harrods may have lost its Royal Appointment seals, it's still considered posh enough for Lexus to show its wares, The company took over four windows facing the Brompton Road during the holiday period to display the CT 200h, RX 450h and its Mark Levinson audio technology. According to Belinda Poole, head of Lexus (GB): "Bringing Lexus to Harrods gives us a fantastic opportunity to present our new luxury hatchback in a perfect environment and to introduce the Quiet Revolution of Lexus hybrid drive. It will help us target key customers who value the quality, attention to detail and unmatched levels of customer service for which Lexus - and of course Harrods - are renowned."