THE PRINCIPLES BEHIND BEING A SUCCESSFUL FLEET DEALER

摘要

Richard Siney FIMI, Operations Director at Norton Way Motors, provides advice on how to emulate his own dealership and become a successful fleet dealer. As we enter the second quarter of 2014 the opportunity for dealer's to attract incremental customers via business sales has possibly never been greater. The fleet and business market is buoyant and many manufacturers are producing vehicles that offer business customers choice, practicality, economy and tax efficiency. However, for any dealer fortunate enough to represent a brand that is already well renowned for build quality reliability and high product feature levels, these attributes on their own are not enough to ensure that historic customers will renew their relationship with them or that they will win new ones. For sales and aftersales success to occur, there are certain key principles that act as the foundation for success behind a business sector dealer.