THE FLEET DILEMMA: Looking at the difficulties for motorcycle dealers when it comes to attracting fleet work

摘要

In the latter part of last year Honda UK announced that it had become the first manufacturer to introduce a specialist motorcycle fleet dealer network, with the aim of growing the corporate market and providing the best in support and advice to business customers. As a result they appointed six existing Honda motorcycle dealers to be officially recognised as fleet specialists and bestowed upon them the award of a 'Honda Corporate' plaque. The new corporate dealers would be looking to promote the merits of motorcycling to their local business market, supported by the new Honda Contract Hire product, in an effort to increase their share of the motorcycle market.