Eating fruit and vegetables is character building

摘要

The advertising industry is under fire for marketing junk food to children amidst an obesity epidemic, but the latest products aimed at kids hope to help combat not contribute to obesity. In the United States kid focused companies such as Disney and Nickelodeon are just two of the children's entertainment corporations to begin marketing fruit and vegetables specifically to children by branding produce with stickers featuring popular cartoon characters. This year Disney ended its decade-long Happy Meal deal with McDonald's and introduced a new policy regarding promotional tie-ins with fast foods aimed at children, saying it will allow its name and characters to be used only by products meeting specific nutritional guidelines.