Machines, Magic and the Matrix: In this always-on-the-go-world, forgetting the flavoring can send consumers elsewhere

摘要

IN TODAY'S WORLD OF PRE-PACKAGED AND ON-THE-GO FOODS, flavors are often the middle child that is so important, yet often ignored. Flavors are what give the energy drink the edge it needs to make sure you get it down and get the hoost it promises to give. Flavors are the magic potion that makes you religiously drink either the red and white cola or the red, white and blue cola. Flavors are the mystical elixir that makes children (both actual and those just at heart) beg for jellybeans in some incredibly gourmet and non-conventional tastes (mmm...booger jellybeans). With all of these flavors being used in the world, how does a company make sure that it can make a competitive and quality flavor? The answer is by relying on a careful blend of science and art, otherwise known as flavor analysis.