Minding Menus: Don't let Promotions and Limited Time Offers Leave a Bad Taste in the Mouths of Your Customers

摘要

Promotions and limited time offers are key components of many restaurant chains' strategies to grow sales and capture consumer mindshare. They increase brand awareness, drive incremental sales to existing customers, attract new customers and are often built around products that are more profitable than regular menu items. As most restaurant operators know, however, successfully managing promotions and limited time offers can be extremely challenging and involve a significant degree of risk.