The timing of marketing investments is critical. Lex+ has decided to employ the services of a cutting-edge marketing company to fulfil their brand management dream. Agood feeling is important. How often has your decision to buy a product for your business depended on not just the guaranteed quality you expect but also the good feeling connected to the buying process? These feelings are created by the product image which, more often than not, is strongly connected to the people behind the product andtheir entrepreneurial story.
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