Consumers' Salmon Perceptions Relate To Consumption Frequency

摘要

Consumer perceptions regarding seafood influence consumers' willingness to consider and purchase fish as a viable protein choice. A study found a positive relationship between consumer positioning of salmon and consumption frequency in the five European countries surveyed. Study results also suggested several dimensions in which salmon needs to improve its position and increase consumption. Salmon tends to have a weaker positioning on taste, value, availability and convenience relative to chicken, pork and beef.