Turning salespeople into sales experts: How to make customer service the priority among your sales force

摘要

Independent retailers from many industries are struggling to thrive.. The pressure to increase your customer base, grow sales and boost profitability can be overwhelming, especially considering today's rigorous market conditions. Don't lose sight of the fact that what makes specialty retailers special is something that never goes out of style: good, old-fashioned customer service.. In his book, "Take Charge! A manager's guide to specialty retailing," sales consultant Eddy Kay teaches how to thrive amidst tough competition. Are today's buyers just looking for a name brand at the lowest price possible? Not always. In many instances, today's customers are looking for the one thing that makes you unique: outstanding customer service.