Put the Veterinarian Back at the Start and Heart of the Exam to Make the Value Proposition with Clients

摘要

It appears that the 2008 recession has cast a long shadow over the economy that we are still feeling today. Even though things seem to be slowly getting better, it is still a bumpy ride for veterinary practices. Most appear to be experiencing growth in unpredictable fits and starts; one day they are busy, the next they are not and there's no rhyme or reason to it. There are some blessed areas of the country where the local economy has stabilized. There, practices are growing and doing so well that italmost feels like pre-recession times. Most practices, however, aren't so lucky and they will have to try harder to make the value proposition if they want to "go and grow" in the year ahead.