The idea factory

摘要

Ever wonder where course accessory companies get their ideas? They often get their most profitable ideas from you. John Kelly, director of marketing for Standard Golf, recently flipped through his catalog when a product on page 60 caught his eye. Hesmiled when he looked at the Drag Brush (Part No. 52000) because it reminded him of the superintendent who brought the idea to Standard: Paul Panek, who worked at a course in Iowa at the time (Kelly believes he is now retired).