Roadmark breaks down the numbers and estimates a vehicle's monthly impressions. A Peter Pan bus traveling along the highly populated urban bus routes in the Northeast corridor captures the attention of more than 25 million individuals annually, says Scott Campbell, president, Roadmark, Inc., Webster, MA. Campbell says bus operators can buy all the print, radio and TV advertising space they want, but it is the graphic image on their fleet that will have tremendous impact at reaching the most customers. He says Peter Pan's highly visible coaches serve as a mobile advertising platform to reach a wide variety of demographics and geographic areas for as little as USD1.90 cost per thousand impression (CPM). Campbell says "mobile media" is not the same as "stationary outdoor media" because mobile media has ever-changing viewing universes.
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