The follies of full-wrap and car advertising on buses

摘要

Your editorial comment and Roger French's Inside Track article last month on advertising was noteworthy. Advertising cars on buses really does not make much sense. In this country, car advertising on buses appears often, and that is not good when bus companies want car drivers to get out and ride the buses. Full wrap advertising on buses, to me and may others, is a poor advertising option. As you mentioned, looking to the outside through a mesh is not good for the passengers especially now that buses feature large windows so people can look outside, and then the buses look like trucks and who wants to ride a passenger vehicle that looks like a truck?