Up until a few years ago, consumer engagement with fragrance was a limited concept in the UK. With consumers largely restricted to learning about scents through advertisements and in perfume aisles, little else was offered in terms of the discovery of fragrance. That is, until Lizzie Ostrom, founder of fragrance events company Odette Toilette, put her long standing vision into practice - to create a space for individuals to discover fragrance, learn about its history and discuss their opinions in a relaxed, fun and honest environment.
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