Leading fresh produce event returns to northern Europe

摘要

The Netherlands' primary fresh fruit and vegetable hub plays host to this year's FRESH, bringing together some of the trade's top executives to discuss the latest and most important industry trends and developments. During the opening session of FRESH2011, leading players in the European fresh produce industry will offer their insight into the changing nature of global supply, focusing on recent developments and considering challenges faced along the entire supply chain. They will discuss the continued rise of large-scale food retail companies, the ongoing economic challenge, the discounter phenomenon, rising costs, shrinking returns, currency rates and other challenges like csr and environmental stewardship, as well as considering the potential tools available to the European trade in trying to address such matters.