New workers will be faced with growing challenges in the years to come. At a recent conference one question was posed to a panel member, "What must the industry do to make itself attractive to new entrants?" This is the root challenge the petroleum industry faces, perhaps even more daunting than reserves replacement, for it is this new workforce that will find and produce new reserves. The early 21st century finds the world a very different place than the late decades of the 20th century. International political risks as well as economic risks are accelerating, and the technology challenges have never been greater. Political carping would have us all believe that the world in going to hell in a hand basket, and Big Oil and one major service company are pushing the buggy.
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