Be Resolute in 2006 - Business marketing strategies to implement during the next 12 months

摘要

Holiday vacations are over, the temperatures are bitter cold, and now you're back to work. Perhaps you made the typical New Year's resolutions to eat right, quit smoking and save money. Easier said than done right? By mid-February you're usually back to your old habits, and berating yourself for not sticking to your self-improvement goals. Why be hard on yourself? Instead, shift your focus to improving your business. By now, you probably already have developed your business plan and budget for the year. Having a well-crafted marketing plan in place is just as important. Now is the time to set your marketing goals for the year in terms of advertising, special promotions, beating out the competition and monitoring your progress. Here are some goals you can implement during 2006: your business goals. If you don't have a mission statement and vision plan, now is the time to develop one. It doesn't have to be complicated, but it should reflect your business goals, which should probably include something about providing quality service to your customers and ensuring revenue meets expenses.