Country-of-Origin Labeling for Uruguayan Beef1

摘要

The objective of this research is to identify Chilean consumer attitudes towards COO(Country-of-Origin) labeling, determine the importance of COO, and identifyconsumers who are most likely to buy COO-labeled beef products from Uruguay.The results suggest that age, number of children at home, whether the intervieweewas the primary person responsible for meal selection, and whether intervieweespurchased beef from different countries were significant determinants of whether aChilean interviewee regarded COO as important. Age, income level, beef purchasefrequency, and homemaker were significant determinants of whether an intervieweewould purchase COO-labeled beef from Uruguay. These results suggest that COO isnot a particularly important variable to consumers surveyed in this study.