Promoting Domestic Consumption

摘要

"Are you not concerned that India which enjoyed premier position in global tea trade has now been relegated to fourth place?", a senior Plantation Manager from Malawi asked me during the interaction session that followed my lecture at a session organised under the Colombo Plan. "Certainly, not. The industry should be worried if only it is not able to sell all the teas it produces. It is immaterial where it sells - in the domestic market or abroad. India is the largest consumer of tea in the world andsome 80 per cent of the production is consumed within the country. For most other producing nations, the home market is low accounting for only 5 to 20 per cent of the production. So, they are more concerned about their exports", I explained to the appreciation of the senior plantation managers from different countries.