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Rolls-Royce Phantom Series II EWB: Nine years on and the Phantom gets a makeover

机译:劳斯莱斯幻影系列II EWB:九年过去了,幻影改头换面

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"NO NO," SAYS Torsten Muller-Otvos, CEO of Rolls-Royce. I have just made the mistake of likening the Phantom Series II to something else within the motor industry. "It's not a car," he insists. "The Phantom is a luxury good. The rival is not another car; it might be jewellery, or a Swiss chalet, but not a car. The Phantom is how [the buyer] rewards themselves for a job well done, or as a gift to themselves."
机译:罗尔斯·罗伊斯(Rolls-Royce)首席执行官Torsten Muller-Otvos说:“不行。”我刚刚犯了把Phantom Series II比作汽车行业中其他产品的错误。他坚持说:“这不是汽车。” “幻影是一种奢侈品。竞争对手不是另一辆车;它可能是珠宝或瑞士木屋,但不是汽车。幻影是[买方]如何奖励做得好的工作或作为礼物的人对自己。”

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