Vauxhall to boost image

摘要

Vauxhall is bidding to overcome the "ambivalence problem" that it currently faces with UK car buyers. Both Vauxhall and Opel need to improve their brand image, according to Vauxhall managing director Tim Tozer and Opel-Vauxhall design chief Mark Adams. Adams said he believes Vauxhall and Opel products are now very good, but public perception has yet to catch up. "With Vauxhall, we have to get the brand image back," he said. "We lost it in the '90s, but now there's a consistency to the product. My mid-term Utopia is to equal brand image with product, and it's the same with Opel."