Indian Ice Cream Market: Amul Ice Cream Success Story

摘要

"The organisation endeavours to delight the customers without exploiting them, with a belief that there is no difference between the terrifically rich and the woebegone. " Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) is Asia's largest integrated dairy products manufacturing and marketing organization and India's largest food company, with an annual turnover of more than Rs. 2750 crores. This is a testimony to the collective wisdom of 22 lakh milk producers of Gujarat who have perseveredto build a uniquely successful cooperative organization and the much-valued brands "Amul" and "Sagar" over the last 58 years. GCMMF is presently the market leader in almost all dairy product categories i.e. Butter, Milk Powders, Infant Milk food, Cheese, Cheese Spreads, Milk and Ice Cream etc.