Jaguar reconnects to sports-car roots

摘要

Brand markets its-heritage with F-Type convertible, coupe. The F-Type two-door sports cars are allowing Jaguar to re-create its image and history as it prepares for a new compact sedan due in 2016, says the brand's vice president "We have been out of that space for 40 years since the E-Type went away," said Jeff Curry, brand vice president for Jaguar North America. The brand is marketing its sporting heritage with the F-Type convertible and coupe "in a new modem context," Curry said at a press event here. About half of all F-Types produced will be sold in the United States, said company executives. Roughly 80 per-cent of buyers for the F-Type convertible, which went on sale a year ago, are new to the brand, said Curry. The 2015 F-Type coupe went on sale this month.