On any given Sunday this fall, Hyundai Motor Co. will enjoy the national spotlight alongside stars such as Tom Brady and Russell Wilson. Yet it's still unclear whether Hyundai will be ready to make the most of the opportunity. Last week, the Korean automaker announced a four-year sponsorship of the National Football League, whose popularity is so overwhelming that all 20 of the most-watched U.S. TV programs last fall were NFL games, according to the rating service Nielsen. Wresting the deal from General Motors, which had used football broadcasts to promote its GMC truck brand, was seen as a way for Hyundai to elevate its stature in the U.S.
展开▼
机译：在今年秋天的任何星期日，现代汽车公司将与汤姆·布雷迪和罗素·威尔逊等明星一起在全国引起关注。但是，尚不清楚现代是否准备好充分利用这一机会。评级服务公司尼尔森（Nielsen）称，这家韩国汽车制造商上周宣布了为国家橄榄球联盟（National Football League）赞助的四年计划，其人气如此之高，以至于去年秋天所有20个最受欢迎的美国电视节目都是NFL游戏。被通用汽车（General Motors）抢夺了这笔交易，通用汽车曾利用足球广播来宣传其GMC卡车品牌，这被视为现代汽车提升其在美国地位的一种方式。
展开▼
