Dealer's Internet customers are VIPs: N.J. Hyundai dealership simplifies Web sales

摘要

By catering to Web-savvy car shoppers, Dave Cantin says sales generated by his dealership's expanded Internet department have more than doubled in the past six months. Cantin, vice president of Brad Benson Hyundai in South Brunswick, N.J., says that until this summer, the dealership had just a run-of-the-mill business development center. Now, the store's Internet department aims to simplify the car-buying process and rninimize the time customers spend in the showroom.