Irrigation Complements Dealers' Machinery Sales: Irrigation equipment affords dealers another opportunity for sales — and a way to get even closer to customers of all colors

摘要

What's the difference between a dealer selling farm equipment and one selling irrigation equipment? One prays for rain and one prays for drought. Now, some dealers are finding good business by having a foot in both camps. In some areas of the country,water is the farmer's most important variable. When the sun hits, cracks the soil and begins to wage war on the root system, irrigation is the only friend that farmer can call on. The USDA reports that while just 16% of all harvested cropland in the U.S. is irrigated, this acreage generates nearly half the value of all crops sold. Obviously, irrigation is playing a huge role in the nation's yield production and agribusiness health.