Corolla ads will drive down musical memory lane

摘要

For the launch of the redesigned 2014 Corolla, Toyota is strolling through 50 years of history in its TV advertising campaign, linking vintage Corollas to a variety of musical memories. Toyota declined to say how much it will spend on the campaign, but when the Camry was redesigned two years ago the launch budget was more than $175 million. Starting in early September, the lead commercial sequences between generic equivalents to "The Ed Sullivan Show," "Soul Train," a curbside breakdance contest, a grunge nightclub and a modern dubstep flash-mob street scene.