Mazda dealer reaches out to military families - In Fort Hood's hometown, store aims for 9% share

摘要

Jim Bagan has an audacious goal for the Mazda dealership he manages in the military town of Killeen, Texas: a 9 percent share of the local new-vehicle market. That target is a tall order, given that Mazda's U.S. share of the new-vehicle market last year was 1.9 percent.